How to Become a Google Partner in India or Premier Partner Step By Step

How to Become a Google Partner in India or Premier Partner

Being a Google Partner or Premier Partner can provide numerous benefits for individuals and businesses in India. It not only enhances credibility but also opens up opportunities for growth and collaboration with Google. Here are the steps to become a Google Partner or Premier Partner in India:

Step 1: Create a Google Partners Account

The first step is to create a Google Partners account. Visit the Google Partners website and click on the "Join Google Partners" button. You will be prompted to sign in with your Google account or create a new one if you don't have an existing account.

Step 2: Complete the Certification Exams

Once you have created your Google Partners account, you need to complete the certification exams. Google offers various certification exams, including Google Ads, Google Analytics, and more. These exams test your knowledge and proficiency in different aspects of digital marketing.

It is recommended to start with the Google Ads certification exams, as they are a prerequisite for becoming a Google Partner. There are multiple exams within the Google Ads certification, such as Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, and App Advertising. You need to pass at least two of these exams to become a Google Partner.

If you wish to become a Premier Partner, you need to meet additional requirements, including higher ad spend and performance criteria.

Step 3: Meet the Performance Requirements

In addition to passing the certification exams, you need to meet certain performance requirements to become a Google Partner or Premier Partner. These requirements include demonstrating a high level of client and account performance, adhering to Google's best practices, and maintaining a minimum ad spend.

For Premier Partner status, you need to meet more stringent performance criteria, including higher ad spend and growth targets. Premier Partners receive additional benefits and support from Google.

Step 4: Apply for Google Partner Status

Once you have completed the certification exams and met the performance requirements, you can apply for Google Partner status. Go to your Google Partners account and click on the "Get Started" button under the "Google Partner" section. Fill out the application form, providing the necessary details and proof of certification and performance.

Google will review your application and notify you of the status within a few days. If approved, you will be granted Google Partner or Premier Partner status, and your profile will be listed in the Google Partners directory.

Step 5: Maintain Your Google Partner Status

After becoming a Google Partner or Premier Partner, it is important to maintain your status by continuing to meet the certification and performance requirements. Google regularly reviews partner accounts to ensure compliance with their guidelines and policies.

Stay updated with the latest industry trends, attend Google Partner events and webinars, and actively engage with the Google Partners community to enhance your knowledge and skills.

Becoming a Google Partner or Premier Partner in India can significantly boost your credibility as a digital marketing professional or agency. It demonstrates your expertise in Google's products and services, and opens up opportunities for collaboration and growth.